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Unilever Places Big Bet on Emerging Markets

Could account for 75% of sales by 2020.

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By: TOM BRANNA

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Unilever expects to see three-quarters of its turnover from emerging markets by 2020 as heavy investment in these fast-growing regions and sluggish growth elsewhere take effect. “Europe and the U.S. will be, for the next 10 years, low-growth territories, I’m afraid. So, soon we will have 75% of our turnover in emerging markets … 70-75 percent by the end of decade,” Chief Executive Paul Polman said in an interview. “This is also where the 2 billion more peop...

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